Companies often compete with one another to survive and succeed. Your competitors often have similar goals as you: to win. How do you beat your competitors and get ahead? You will need a winning strategy. One way of developing a winning strategy is to use the Lafley and Martin's 5-Step Strategy Model.

This tutorial explains what the model is about and how you can apply it in your business. It is suitable for business owners, management and leaders of organisations. No prior knowledge or experience is needed.


  • Understand the history of the 5-Step Strategy Model
  • Apply the 5-Step Strategy Model
  • Be able to determine your own organisation's strategy to win

What's included

  • Life-time access to the tutorial
  • Downloadable 5-Step Strategy Model Worksheet

Estimated time

15 Minutes